Nike Jersey By You — We Like We Do

Jersey By You

Nike

We created the world’s first dedicated football jersey platform and marketplace for Nike. Inspired by the rise of jersey culture in sports and the innovative spirit of the next generation of creators, the platform is the first step in enabling anyone to create their own football shirt, tell their story through design and content, and then sell their kit through Nike.com.

To launch the concept, we partnered with founder of 24 London Fabio Gomes, to create a jersey inspired by his mantra, ‘Zombie Living.’ Each jersey creator will receive a percentage of all sales of their kit, creating a royalty programme that rewards Nike consumers like never before. The jersey was the most popular item on Nike.com UK on launch weekend, and sold out within 4 days.

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