Strike Night reimagined the NBA dunk contest for football. It was a goal-scoring tournament that featured seven of the world's best strikers going head-to-head. Not only were they competing against each other, but they were also shooting at the world's first fully interactive LED goal—the most intelligent goal in the game, capable of scoring and judging the outcome.

Strike Night was held in London and broadcast globally on Facebook Live. Over 2.7 million viewers tuned in and voted during the live broadcast, with an additional 10 million views of the event after the first week, resulting in over 700 million digital impressions.