We collaborated with Nike to launch the world’s first dedicated football jersey platform and marketplace.


Inspired by the rise of jersey culture in sports and the next generation of creators, the platform is the first step in enabling athletes to create their own football shirts. The vision is to enable people to tell their story both through design and content – then sell their kit through


To soft launch the concept, Nike and AKQA partnered with founder of 24 London Fabio Gomes, to create a jersey inspired by his mantra, ‘Zombie Living.’ Each jersey creator will receive a percentage of all sales of their kit, creating a royalty programme that rewards Nike consumers like never before.


We interviewed fabio to learn about his story & the 24 london brand, & then set about creating a jersey based on the ’Zombie Living’ mantra.


The jersey was the most popular item on UK on launch weekend, and sold out within 4 days.