This is the identity for a new global creative agency to service the DAZN brand; DAZN Creative. To create the identity we live traced iconic sporting moves from the athletes and sport rights that we have on the DAZN platform to create a new hieroglyphic alphabet of sport.

This new language of sport is used across all our communication, it can be bespoke for individuals, it can be static or animating to show the detail of each move, and it can be real time reacting to what is happening in the sporting world live.

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Roles: Executive Creative Direction