The Gocompare man is famous for his singing, but it has annoyed people for years. Unfortunately killing him off wasn't an option as he is such a valuable brand asset, so our task was to create a new campaign to shift public perception from one of hatred to endearment. In a series of ads, The Gocompare man pitches new ideas to the board of directors to replace his opera singing and save his job. Sadly his enthusiasm isn't matched by his intellect.

Website where people could win props in exchange for new ideas.