British voters have always thought their choice was between Labour and Conservative. But a vote for Labour or Conservative is a vote for the same thing – the status quo. We combined Labour and Conservative and ran a spoof campaign for the resultant party, thereby positioning the Liberal Democrats as a real alternative. By the end of day one, it was the 3rd highest trending topic on Twitter. By the end of that week it was the most viewed news clip on YouTube. Nick Clegg then used the Labservative strategy and soundbites in his TV debates.

Party website.

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Party merchandise.

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Party social media output.

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Outdoor campaign.

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