The World's first mental training service for footballers.
Nike Football Pro Genius is a suite of football-specific brain training tools and techniques. It replicates the kinds of mental training elite footballers use, optimizes them for mobile and makes them available to the masses.
The service launched with six training games and tools – Counter Attack, Priming, Cross Anticipation, Visualisation, Self-Talk and Rule of Three. The tools and insights were developed working closely with the world’s best footballers as well as renowned experts in the field of sports performance psychology and mental training.
2.6 million Nike Football App users gained instant access on release day. The launch plan leveraged the power of Nike athletes with the combined social media reach surpassing 500 million.