RSmosterweb.jpg

Rather than affiliate Sony Ericsson with a particular artist, we gave consumers the tools to visualise their own inner 'Music Monster' - the part of them that lives for music. These characters were then used to form the basis all subsequent communications. Over 100,000 Music Monsters created worldwide. The Music Monster handset sold out in under 8 weeks.

RSmonsterweb3.jpg RSmonsterposter2.jpg

Consumer generated TV.

Toys.

RSmonstertoy.jpg

Festivals.

RSmonsterfestival.jpg RSmonsterpeople.jpg