The NBA dunk contest re-imagined for football.
Strike Night was a goal scoring tournament that saw seven of the worlds best Strikers go head-to-head. Not only were they up against each other, they were shooting at the world’s first fully interactive LED goal – the most intelligent goal in the game scoring and judging the outcome. Strike Night was staged in London, and broadcast globally on Facebook Live.
Over 2.7m tuned in and voted during the live broadcast on Facebook, with a further 10m ‘live‘ content views, resulting in over 700m digital impressions.
“I can’t believe how cool it was. I felt like I was in a video game with the digital goal".
Manchester United’s Marcus Rashford.