Dazn Brand
DAZN
The new DAZN playbook was created to ensure that our brand values and tone of voice were consistent across everything we did as a business.
We brought these principles to life with best practice examples in marketing, live programming, and non-live storytelling to enable any team to pick up and implement the very best on-brand thinking.
As well as brand guidelines digital hub, we created books and posters to inspire and inform all employees.
