To position the Liberal Democrats as the sole alternative option in the 2010 general election, we conceived a fictitious party (before the era of 'fake news')—the Labservatives.
We mimicked a full election campaign, featuring the hybrid leader Gorvid Camerown. Remarkably, by the end of the first day, it became the third-highest trending topic on Twitter. The Guardian hailed it as an 'internet phenomenon,' while Guido Fawkes lauded it as a 'brilliant attack on the Status Quo.' Even Nick Clegg, the Liberal Democrat leader, incorporated Labservative strategies and soundbites into his TV debates."