The world's first mental training service for footballers, Nike Football Pro Genius, is a suite of football-specific brain training tools and techniques. It replicates the kinds of mental training elite footballers use, optimizes them for mobile devices, and makes them available to the masses.

The service launched with six training games and tools: Counter Attack, Priming, Cross Anticipation, Visualization, Self-Talk, and Rule of Three. These tools and insights were developed in close collaboration with the world's best footballers as well as renowned experts in the field of sports performance psychology and mental training.