Born Mercurial is the new brand positioning for Nike football's most successful boot. We needed to create a campaign that did more than just reflect 20 years of speed. This moment in time was an opportunity to define and celebrate the attitude and spirit that links all Mercurial athletes.
We worked from initial brand strategy to brand campaign executions and launch event.
We launched the campaign with a series of Born Mercurial Stories. These intimate athlete vignettes explained what it means to have the Mercurial mentality.
The worlds press were invited to experience Born Mercurial at a PR event in London. We partnered Nike to deliver the strategy, planning and content creation.
The Born Mercurial trial ran for two days at the event, pushing the audience to create the most Born Mercurial goal they could.